The Smarts with Bronze Distinction at FARA 2018 for “Delhi Dance” 19 June 2018

The key vision of the “Delhi Dance” production has been rewarded Bronze in the “Out-of-Home Advertising” category at the biggest and most prestigious advertising festival in Bulgaria – the Festival of Bulgarian Association of Communications Agencies – FARA. The visual identity of Galin Stoev’s production, performed at the National Theatre “Ivan Vazov”, is the work of the creative team of The Smarts. The photo session was shot by the top photographer Pavel Chervenkov and produced by Shoot! It featured the actors of “Delhi Dance” Vlado Karamazov, Radena Valkanova, Svetlana Yancheva, Radina Kurdzhilova, Elena Telbis and Sofia Bobcheva.
The concept and the specially created logotype have a design that deliberately and subconsciously reminds of the birth of a dance – that dance called Delhi, which overturns reality, allows it a parallel existence in unexplainable at first forms. Because reality is no longer something that one has to understand, but feel.
FARA was held for the 19th time, and a host of the advertising forum for a second consecutive year was Plovdiv.

More about the photo session – here
“Making of” video – here
Photographer: Pavel Chervenkov
Make-up: Tsveti Hristova
Creative agency: The Smarts
Client: National Theatre “Ivan Vazov”