Vlado Karamazov joined the “Fairy Tale Moments of Care” initiative, which started for the fifth consecutive year. Like before, this year again the emblematic NIVEA cream in a blue box – NIVEA Crème – is available in a limited series, donating BGN 0.30 from each purchased product of the NIVEA series to SOS Children’s Villages association. Vlado supported the campaign by helping the children from SOS Children’s Villages to colour scenes of their favourite fairy tale characters – Teo, Maya, Bunny and Fairy. This year the iconic fairy tale character Bunny was depicted on a limited edition T-shirts, handmade by the Bulgarian brand “Kragche” for the ambassadors of the campaign.
In 2019 “Fairy Tale Moments of Care” ends the familiar format of the initiative, and NIVEA and SOS Children’s Villages will continue their joint partnership. Over the past years, the campaign has raised and donated over BGN 160 000. Thanks to ambassadors, enthusiasts and partners who have supported “Fairy Tale Moments of Care” and helped to promote it, more Bulgarian children are given the chance to have a happy childhood. Anyone wishing to support the initiative can share the symbols and its cause #приказнасинягрижа (fairy tale blue care).
For more than a quarter of a century, SOS Children’s Villages Bulgaria has provided a family and healthy environment for the development and growing up of children without parental care and those at risk of losing their parents’ protection. The association provides family-type care and support to the family and actively advocates for the rights of children and youth.