The second sticker pack of the actor Vladimir Karamazov is now available for download on Viber. For three months, users of one of the largest VoIP applications in the world will be able to download the stickers for free. The new pack contains 24 stickers. Besides Vlado, other main characters are his favourite pets – riesenschnauzer Gena and zwergschnauzer Paris. With these images, Vlado shows both universal and more specific emotions and states. All photos are taken with self timer by the actor himself.
“We have approached the new stickers with a lot of emotion and the enormous desire to recreate in an original way the usual and not so usual states. That is why we have used a lot of new phrases, words and jokes. There is also a sticker with a nice coffee in hand for a successful start of the day” – Vlado shares.
Creative layout, design and concept idea are by The Smarts. Besides the stickers, the agency has also created all promotional materials for the project. The font of this project is also special – it is the work of Stefan Chinoff Рісturеѕ, with the special participation of FontFabrics. The Cyrillic alphabet plays the main role in it. And any resemblance to actual Bulgarian movie posters is not purely coincidental.
After downloading the sticker pack, users will be forwarded to the Viber Community of Vlado, which has become his most exclusive social network in recent months. There they will be able to participate in a video quiz and will be the first to learn about everything new around him from the source.
As a warm up for Vlado Karamazov’s Stickers Vol. 2, Viber released for two weeks the old stickers with colourful drawings, inspired by the actor’s roles and painted by the artist Hristo Trenev.
Besides the stickers, this second joint project Vlado & Viber will have many other digital projects and interesting things for the users of his two channels.
NESCAFÉ® Dolce Gusto also has its proper place in the pack on the “Good Morning” sticker. After the successful project “Recreate Classics”, the partnership between Vlado and the beloved coffee continues.
Viber is one of the leading conversation platforms in the world, part of Rakuten Group’s family, a world leader in e-commerce and financial services. Viber is the official communication channel of FC Barcelona and the official partner of Golden State Warriors. Recently, Viber has introduced its latest version with a completely changed design, enhanced user experience and optimised functionalities that provide twice faster work with the basic application features, maintaining Viber’s position as one of the most secure and preferred communication applications.